By Evan Nierman, founder and CEO of Red Banyan, an international crisis communications firm, and author of Amazon bestseller Crisis Averted.
When it comes to public relations (PR) and crisis communications, all agencies are not created equal. The differences are substantial, even though there is overlap. Choosing which type of firm to help with your company’s needs can be challenging if you aren’t familiar with the fine points.
Businesses that are simply trying to get the word out about their company and drum up new business will be best served by a firm that offers traditional public relations and marketing services. These agencies can help you create a
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