Four Common Reasons Marketing Emails Fail (And What To Do Instead)

By Chris Christoff, co-founder of MonsterInsights, the leading WordPress plug-in for Google Analytics.

Are you having trouble keeping your email subscribers engaged? If so, you’re not alone. Most websites have a mailing list, which means it’s not uncommon for one person to have 20 to 30 active email subscriptions at any given time.

The widespread use of email is great for online businesses, but it comes with a price. You have to work hard and deliver a top-notch experience if you want subscribers to continue interacting with your brand.

Let’s begin!

1. You Didn’t Send A Welcome Email

Your audience expects to

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