Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being the most popular area for investment. These data-related investments highlight how companies are continuing to invest in capabilities to analyze, store/manage, and automate their data.
As businesses continue to build up their digital marketing infrastructure, the skills and knowledge needed to operate them are falling behind. Marketing technologies and social media platforms continue to release new functionalities and marketers are having to keep up. Recent research conducted by UK-based Chartered Institute of Marketing, reveals that marketers’ ability
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