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Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model — which is why it’s important to focus on franchisee referrals in your system.
Referrals are among the most effective strategies to close a new franchise sale. Referral sources can come from many different sources, including brokers, consultants, existing franchisees and even secondary contacts of owners such as family, friends and business colleagues.
For a look at how to increase new franchisees in your system, focus on these four important referral tactics.
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