Effective Referral Tactics That'll Attract New Franchisees

Opinions expressed by Entrepreneur contributors are their own.

Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referrals in your system.

Referrals are among the most effective strategies to close a new franchise sale. Referral sources can come from many different sources, including brokers, consultants, existing franchisees and even secondary contacts of owners such as family, friends and business colleagues.

For a look at how to increase new franchisees in your system, focus on these four important referral tactics.

1.

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