Draw Customers In With These Eight Tips For Creating Effective Video Ads

Jump on any website or social media feed, and it’s hard not to see that video has taken over as a highly popular form of content marketing. With a more eye-catching, entertaining appeal than written ad copy, video ads have the ability to draw potential customers in with ease—as long as they’re done right. 

To help you get started, a panel of Young Entrepreneur Council experts shared the following eight tips to help ensure your next video ad has the impact you’re looking for.

1. Appeal To A Target Audience

Identify your audience. Too often, brands attempt a “one size fits all” approach. Your content should effectively address your

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