Jump on any website or social media feed, and it’s hard not to see that video has taken over as a highly popular form of content marketing. With a more eye-catching, entertaining appeal than written ad copy, video ads have the ability to draw potential customers in with ease—as long as they’re done right.
To help you get started, a panel of Young Entrepreneur Council experts shared the following eight tips to help ensure your next video ad has the impact you’re looking for.
1. Appeal To A Target Audience
Identify your audience. Too often, brands attempt a “one size fits all” approach. Your content should effectively address your
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