Disney+ raises streaming price by 38%, offers plans with ads

By Christopher Palmeri and Thomas Buckley | Bloomberg

Walt Disney Co. shares surged the most since December 2020 after the company reported better-than-expected subscriber growth for its streaming service and said it would raise the price of Disney+ by 38% to boost revenue.

On Dec. 8, Disney will introduce an ad-supported version of the flagship streaming service and raise the price of the ad-free option to $11 a month, the entertainment giant said Wednesday. Prices for some packages that include Hulu and ESPN+ will also rise.

The price increases, subscriber gains and a strong third-quarter performance from Disney’s namesake theme parks may help reverse investor sentiment that sent the shares

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