Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

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Ask yourself a quick question: How much of your current spend is on ? The common misconception is that direct mail is outdated, yet direct mail is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected to grow at a compound annual rate of .3% by 2026.

That said, our annual earnings at PostcardMania jumped over 30% in 2021, when industry projections showed growth would remain modest. It’s not a surprise, though, as digital ad prices continue to increase, and online shoppers report feeling overwhelmed with the number of

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