Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Opinions expressed by Entrepreneur contributors are their own.

Ask yourself a quick question: How much of your current spend is on ? The common misconception is that direct mail is outdated, yet direct mail is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected to grow at a compound annual rate of .3% by 2026.

That said, our annual earnings at PostcardMania jumped over 30% in 2021, when industry projections showed growth would remain modest. It’s not a surprise, though, as digital ad prices continue to increase, and online shoppers report feeling overwhelmed with the number of

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

Letters: Impeding housing | Rewriting Constitution | All should vote | Democrats’ messaging | Call for peace

Submit your letter to the editor via this form. Read more Letters to the Editor. Protesters impedebadly needed housing Re. “Clashes halt...

High school football fall camp: Is Bellarmine ready to take the next step?

SAN LEANDRO, CA – SEPTEMBER 10: Bellarmine’s Ben Pfaff (23) heads for the end zone to score a touchdown against...

California still 176,000 jobs short of full pandemic recovery

California’s economy still needs 176,000 more jobs to join the nation’s latest employment milestone — fully rebounded from the pandemic. U.S. jobs stats showed...