Denim Brand Showcases How A Recycled Pair Of Jeans Is Made

This month, denim brand DL1961 will show how old clothes and scraps can be turned into a new pair of jeans at the Frieze in London from May 5 to 22.

The New York-based brand is aiming to build the most eco-friendly denims through their family-owned business, says Sarah Ahmed, CEO and co-founder, which includes a factory in Pakistan that operates on renewable energy, recycles water, and opts for more eco-friendly dying techniques.

Unlike many brands that work with a manufacturer overseas, DL1961 is in a unique position: it’s an extension of the family’s denim manufacturing factory in Pakistan. That’s allowed the brand to

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