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Short-term business goals are the secret ingredient to achieving long-term company goals. Short-term goals act as the bridge between the broad, strategic view of the C-suite and the focused, tactical lens of managers and employees by breaking the over-arching vision into smaller pieces. They allow employees to take on manageable workloads while demonstrating progress towards that larger goal.
When setting short-term goals, you must define how, how much and who. These components are critical for turning strategic planning into tactical execution.
The How: Defining objectives
If the goal is the destination, then objectives are the
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