In 2016, Brooklyn-based Alex Crane made samples and went to a trade show in Manhattan to start his clothing brand. It was a humble start with a few designs made from natural materials. And then, “thanks to the Internet and some truly amazing folks, we started to grow,” he says. Now the company aims to make all their clothes biodegradable by 2025.
Crane who always wanted to start a clothing brand didn’t think of himself as a natural entrepreneur. Crane who grew up in San Francisco, moved to Rhode Island to attend Brown University. While a student, Crane jokes that he ‘“sort of talked [his] way into
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