Differentiation is one of the most powerful marketing concepts you need in your arsenal in order to successfully take a startup project from idea to exit.
Competing with big, established brands directly is not a smart strategic move. Obviously, large corporations have more resources at their disposal than early-stage startups. Moreover, they benefit from economies of scale – thanks to mass production and division of labor they are (usually) highly cost-effective in their production process, which means as a startup you would have a hard time competing on the basis of price alone.
This is where differentiation comes in – you can win market share not
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