As You Sow Uses KPIs And Data To Help Shareholders Advocate For Long-Term Corporate Change

“Shareholder activism” is the term that traditional corporate raiders adopted to make hostile takeovers sound friendlier, while calling for corporate changes to boost their short-term financial returns. The other side of the coin is “shareholder advocacy,” which describes investors advocating to build a better company for all stakeholders by reducing the long-term material risks of corporate actions and their consequences to the environment and society.

One leading organization in this field is As You Sow, a Berkeley, California-based nonprofit founded in 1992 to harness the power of shareholders — groups and individuals — and create lasting change by insisting that corporate leaders address the impacts of

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