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Over the last couple of years, Christmas in July has taken on a new meaning for retailers — what once was an opportunity to offer a summer sale has now transformed into a critical time to prepare for the upcoming holiday shopping season.
But the past few holiday shopping seasons have proven to be anything but ordinary. The past two years, the pandemic caused supply chain delays resulting in backlogs and undelivered gifts, a challenge for retailers and a lesson learned for consumers. As a result, this year, consumers began their holiday shopping earlier to avoid supply chain bottlenecks and
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