Apple's move to reduce data tracking has been a blow for some small businesses

Scott Simon asks Kelly Deen, marketing vice president for a smoothie powder retailer, how an Apple privacy feature is affecting smaller businesses.

SCOTT SIMON, HOST:

iPhone users may have seen an alert they get when opening an app for the first time – ask app not to track. It’s a reassuring idea for those who don’t want what they click and search to be tracked, traced across other platforms. When Apple rolled out that privacy tool called App Tracking Transparency last spring, it throttled a major stream of data used by the mobile ad industry. Facebook’s parent company, Meta, took a big

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