New York CNN —
For the first time, an advertising company that worked on Purdue Pharma’s OxyContin account has settled a lawsuit that accused it of falsely marketing opioids as safe.
Publicis, a French marketing company, agreed to pay $350 million within the next two months and will not take on any more opioid clients, according to New York Attorney General Letitia James. She and Colorado Attorney General Phil Weiser led the settlement negotiations, which included a consortium of eight other states.
“For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe
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