Americans Want To Buy Green, But They Don’t Trust Companies

The vast majority of Americans worry about the environmental impact of their purchases. And, even in these inflationary times, they’re willing to pay more for sustainable products.

But there’s also quite a trust gap: Few believe corporations’ claims of being green.

That’s what a recent survey of consumers learned. Called the Business of Sustainability Index, the annual study, conducted by GreenPrint, polled around 1,000 consumers in March about their attitudes towards sustainable products and corporate responsibility.

The findings offer encouraging news for social enterprises targeting climate and environmental issues, as well as cautionary results for companies engaging in greenwashing.

“Consumers have a

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