The company announced on Wednesday during its annual re:MARS conference, which focuses on artificial intelligence innovation, that it’s working on an update to its Alexa system that would allow the technology to mimic any voice, even a deceased family member.In a video shown on stage, Amazon (AMZN) demonstrated how, instead of Alexa’s signature voice reading a story to a young boy, it was his grandmother’s voice. Rohit Prasad, an Amazon senior vice president, said the updated system will be able to collect enough voice data from less than a minute of audio to make personalization like this possible, rather than having someone spend hours in a recording studio like
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