After 10 years of development, Apple abruptly cancels its electric car project

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Apple CEO Tim Cook speaks during an announcement of new products on the Apple campus in September 2023. Jeff Chiu/AP

Jeff Chiu/AP

Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company’s history.

Apple executives on Tuesday informed teams working on the tech giant’s vehicle, called Project Titan internally, that hundreds of employees who worked on the car will be shifted to divisions working on artificial intelligence, according to multiple reports.

The push

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