Advertiser backlash may pose mortal threat to Elon Musk’s X

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Elon Musk, who owns X, formerly known as Twitter, is facing an advertiser backlash on the platform, which is reliant on advertising revenue. Michel Euler/AP

Michel Euler/AP

Even longtime observers of the unpredictable Elon Musk were stunned by his remarks last week onstage at the New York Times DealBook Summit with journalist Andrew Ross Sorkin.

In response to an advertising boycott that has been growing, Musk told companies: “Don’t advertise” — before saying corporations were attempting to “blackmail” him with money. He used the

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