New York CNN —
Even the power of Marie Kondo may not be enough to save the Container Store.
In 2019 and 2020, the Container Store got a big boost “Tidying Up,” the hit Netflix show from the home de-cluttering evangelist. Customers rushed into stores to buy storage bins, pantry and drawer organizers, shelves and other goods to organize the junk in their homes, helping drive up the company’s sales. The Container Store in 2021 launched a partnership with Kondo to design exclusive products for the chain.
“When ‘Tidying Up’ premiered in 2019 and consumers
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