5 Ways Small Business Owners Can Embrace Rapid Digital Change to Get Closer to Their Customers

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Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time.

A joint study by Boston Consulting Group and Google found that digital leaders (i.e., firms that achieve the greatest success in scaling digital solutions) have three factors in common. These include top-down alignment starting with the C-suite, connecting technical capabilities to data and leveraging customers’ “always-on” expectations.

The study examined 2,000 global companies, but there

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