5 Ways PR Wins at Generating B2B Sales

Opinions expressed by Entrepreneur contributors are their own.

Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business.

Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company should always be part of your marketing mix.

Related: The Role of PR in the Changing B2B Landscape

1. Americans still trust trade press

The Reuters Institute recently reported that the U.S. ranks last among

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