5 Steps to Creating Successful Marketing Campaigns

Opinions expressed by Entrepreneur contributors are their own.

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is telling the right story, and there’s a method behind the creative madness that leads to our most compelling campaigns. 

Define the enemy

You need something to rally your customers around, and to give your story focus and direction. You need an enemy, something your ideal customers simply do not like, such as their B2B competitor ( vs. ), higher prices (think expensive

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

Everstage Raises $13.7 Million To Take Its Sales Commission Platform Worldwide

Sales teams are used to earning 50% or more of their compensation from commissions that depend on how much business they bring in. But...

The FinTech that promotes the financial inclusion of micro businesses and neighborhood stores in Colombia

According to the Colombian National Federation of Merchants (Fenalco), there are nearly 700,000 micro-businesses in Colombia. and according to data provided by the merchants'...

San Jose: Measure E bringing in more money for affordable housing, homelessness than expected

SAN JOSE, CALIFORNIA – June 30: An interior view of Evans Lane, an interim housing for people experiencing homelessness, is...