5 Must-Know Social Media Trends for Franchises in 2022

Opinions expressed by Entrepreneur contributors are their own.

Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% on desktops.

Hootsuite, a platform for posting to multiple social media channels has a few more intriguing stats on social media usage. There are 4.6 billion global users, driving a 10% increase in participants in the last year alone. The average user engages with social media for almost two and a half hours per day and accesses more than

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

How Success Happened for Andy Wiederhorn, CEO of FAT Brands

Opinions expressed by Entrepreneur contributors are their own. If you have ever been to a Johnny Rockets or Fatburger, you can thank...

5 Must-Know Social Media Trends for Franchises in 2022

Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the...

TV news provides raw, on-the-ground view as Russia attacks Ukraine

"There are big explosions taking place in Kyiv right now," Matthew Chance, a senior international correspondent for the network, said as he broadcast from...