4 Ways Social Media Marketing Drives Digital Connections In 2022

It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time.

This level of consistently high connectivity shouldn’t be ignored, especially by businesses eager to forge stronger relationships with consumers. But it can be difficult for company leaders to know how to make the most of their social sides. That’s why I’ve asked four marketing experts to provide advice on adapting to an increasingly social world in celebration of Social Media Day on June 30.

1. Social Is Usurping the Traditional Website: Maura Kautsky, President

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