4 Unexpected Ways That Partnering With A Corporation Could Help Your Startup

Entrepreneurs and corporations often find themselves pitted against each other in the popular consciousness. Entrepreneurs are heralded as disruptors to the status quo, seizing opportunities nimbly from slow-moving corporations. Meanwhile, companies are positioned as behemoths ready to use influence, funding, and brand recognition to hold on to customers at any cost.

Despite these outdated stereotypes remaining pervasive, a bigger truth remains: Entrepreneurs and companies need each other to survive. In fact, startup founders frequently discover that establishing partnerships with corporations is a wise maneuver, especially at a time when the startup capital stream is slowing down.

Not long ago, The Wall Street Journal reported that second-quarter

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