Growth marketing is as much about attracting new customers as it is about increasing revenue among existing ones. Initiatives usually focus less on driving immediate sales and put more emphasis on sustaining incremental profits. As customers build emotional connections to brands, the likelihood that they’ll spend more increases. A whopping 93% of businesses agree on this point.
But growth marketing tactics involve some degree of experimentation and a learning curve. Companies sometimes have to take a leap of faith with initiatives and find out later whether they’re successful. That said, growth marketers can learn from those who have found ways to achieve long-term results. Here are some tips
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