Traditional advertising and marketing tactics only go so far. A business places and runs an ad on TV or the radio. It might sound catchy, entertain the masses and make people aware that your company and its products exist. But what is the ad doing beyond that? And can you track which clients buy your products and remain loyal to them because of what they heard or saw?
Unless customers remember and tell you, it’s difficult to determine whether a single piece of advertising drove them to your door. It’s even more unlikely that one spot someone heard on the radio is going to keep them coming
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