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It’s been a record-high holiday buying season so far, with almost 197 million Americans shopping in stores and online between Thanksgiving and Cyber Monday. Over the five-day period, people spent $35.4 billion online, according to Adobe Analytics. Cyber Monday exceeded expert predictions, racking up more than $11 billion in sales, up 5.3% from last year.
While inflation does account for some of this increase, for businesses like yours, this holiday season is a time of great sales potential. Email can help you boost sales, but first, you have to land in your customers’ inboxes.
Here are three ways to improve your
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