Authenticity is considered an essential trait for modern business leaders, but being an authentic leader is often oversimplified to just being yourself. We’re told throughout our lives that being ourselves is the key to happiness and professional success, but amid the countless pressures managers face in a constantly changing business environment, the “just be yourself” (JBY) approach can actually lead to disastrous results.
And yet, numerous studies show that authenticity is a professional advantage. Some would even say it’s “the gold standard for leadership.” So how do you achieve authenticity at work if it’s not as simple as JBY?
For starters, authentic leaders understand that they
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