One of the most compelling ways for anyone to engage with your business is through storytelling. If you think you need a rags-to-riches or wild once-in-a-lifetime story to do that, you don’t. You just need a story that your customers can relate to, says content creator Catherine Nikkel, founder of Mindful Media.
“Stories have staying power,” says Nikkel. “They’re remembered as much as 22 times better than facts. And a relatable story makes it so much easier for your audience to see themselves in your words.” Nikkel has helped everyone from CEOs to entrepreneurs and influencers triple their shares, skyrocket their saved content and boost their engagement on social media
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