Shortcut to the Perfect Sales Call

Opinions expressed by Entrepreneur contributors are their own.

Do you have one of those businesses where you avoid human contact, do almost nothing all day and collect payments in your digital accounts? I had one of those. But, unfortunately, it was in a dream.

But once the hypothalamus released a dose of acetylcholine into my brain, I was awake and back to work. Chop chop.

The life of the entrepreneur is exciting but, for many, success depends on high-pressure sales conversations conducted one-on-one, over the phone, live and in-person or face-to-face in cyberspace.

All the research, phone tag and countless emails come to a crescendo in one all-important, gladiatorial exchange of

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