When considering opportunities for creating a startup, entrepreneurs should focus on large industries and look for a problem to solve. A large industry proves the market is there, customers are currently buying products or services and any small gain in market share could be significant. It’s also easier to study an existing market where there might be quite a few problems in the complete value chain. When looking to disrupt an industry, it means more than just startups gaining market share from existing companies.
Disruption has to come in the form of a shift from “the normal way of doing business.” It has to be a business
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