Entrepreneurs Elon Musk and Jeff Bezos actively encourage failure amongst their inner circles. Musk said, “If you’re not failing, you are not innovating,” and Bezos famously hires people who have failed. Failure has become somewhat of a cultural fetish amongst the business elite, with countless podcasts and biographies providing reassuring tales of success after darker times.
But is this failure narrative fit-for-purpose for every entrepreneur, or just part of a PR campaign for a select few? Amanda Perry is an e-commerce entrepreneur and investor who knows about failure. Perry experienced public bankruptcy before proceeding to scale and sell three businesses. She now runs SOUP, a performance marketing agency, and
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