Square is changing its name to 'Block'

Square, the digital payments company Dorsey co-founded and remains at the helm of, announced on Wednesday that it is rebranding as “Block.”Block will represent the corporate parent of Square (SQ), which will remain the name of the business that provides software and services to sellers. “We built the Square brand for our Seller business, which is where it belongs,” Dorsey said in a statement. “Block is a new name, but our purpose of economic empowerment remains the same.”The company’s ticker symbol on the New York Stock Exchange will remain “SQ” for now, it said, though its legal name will change from “Square, Inc.” to “Block, Inc.” around December 10.

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