Pangaia Launches New Collection With Colorifix Using Biology-Based Dyes

That trendy hot pink color, or that bright vibrant green is great to look at — but synthetic dyes can be problematic for the environment, damaging water systems with their run off. Even natural dyes need fixing agents that can harm their surroundings, if used in excess quantities.

It’s estimated that 20 percent of pollution to waterways is caused by the textile industry, says Orr Yarkoni, CEO and founder of Colorifix, a startup looking at how to make dyes less toxic. 

In 2013, Orr was doing research in Nepal to better understand how far-reaching pollution to rivers and bodies of water actually is. “We were looking at chemicals

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