Your Exit Strategy: Five Marketing Strategies To Maximize Valuation

By Ali Payani, LookinLA CEO, who expands innovative companies into industry authorities through digital transformation and account-based marketing.

An exit can be an incredibly rewarding experience. You’ve invested years growing your company and are proud of what you’ve accomplished, but you’re ready to hand over the reins to someone else. Whether you’re preparing for retirement or simply pursuing another project, having an exit strategy is vital.

One to three years before you plan to sell, revamp your marketing strategy to ensure you’re following industry best practices for the current moment. This can increase sales, brand awareness and brand authority, all of which will maximize the value of your

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