Why Digital Transformation Is Important for Interior Designers

Opinions expressed by Entrepreneur contributors are their own.

If you want your interior design business to be future-proof, you need to embrace digital transformation by experimenting with new technologies and rethinking your standard practices. 

Digital transformation is an evolution of three areas of a business: customer experience, operational processes and business models. As far as customer experience goes, using technology can help fuel customer growth and customer understanding while creating more touchpoints with them. 

For interior designers, digital transformation impacts the standard practice of business development and lead generation. Interior design is an industry where new business opportunities come through personal connections and word-of-mouth referrals. It is a consolidated practice in the industry, but

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