Icelandic Brand Partners With Forestry Organization To Bring Back Trees To A Barren, Windswept Landscape

Iceland, a country known for its lunar-like landscape, has just 1% of woodland left. Once upon a time though, it was covered with trees, says Brynjólfur Jónsson of the Icelandic Forest Association. And his hope is that small areas of woodland will re-emerge in the coming years as companies take interest in reforesting the island nation.

Outdoor Icelandic apparel brand 66°North is one such company that has started with about 2,500 trees planted about an hour outside of Reykjavik. The goal is to do 11,000 in total. This was more than just a “carbon offset” program, but a community event with the intent to create awareness on the

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