Icelandic Brand Partners With Forestry Organization To Bring Back Trees To A Barren, Windswept Landscape

Iceland, a country known for its lunar-like landscape, has just 1% of woodland left. Once upon a time though, it was covered with trees, says Brynjólfur Jónsson of the Icelandic Forest Association. And his hope is that small areas of woodland will re-emerge in the coming years as companies take interest in reforesting the island nation.

Outdoor Icelandic apparel brand 66°North is one such company that has started with about 2,500 trees planted about an hour outside of Reykjavik. The goal is to do 11,000 in total. This was more than just a “carbon offset” program, but a community event with the intent to create awareness on the

→ Continue reading at Forbes - Startups

More from author

Related posts


Latest posts

As UC housing crunch worsens, students find out what it’s like to live in hotel

Zarai Saldana expected to kick off her senior year at UC Merced from a brand-new apartment where she’d already signed a lease. Instead, the...

Extraordinary midcentury modern view home

This very special four-bedroom, four-bathroom home at 131 Tamalpais Road in Berkeley was built by renowned designer Louise Rigg for her own family.This midcentury...

Global markets brace for a nervous week ahead over Omicron concerns

Japan's Nikkei 225 (N225) was down about 1.6%, while Hong Kong's Hang Seng Index (HSI) had dipped about 1% by 3.30 a.m. ET. China's...