A Grassroots Baby Food Brand Attracts $12 Million In Venture Money As It Expands From E-Commerce To Traditional Retail

The organic baby food brand Amara just announced a $12 million Series A round of funding. The lead investor was Eat Well Investment Group, a vertically-integrated plant-based food investment company. 

“Amara has proven an impressive ability to scale through retail distribution and e-commerce excellence, and the funding and industry expertise from Eat Well Group will help accelerate Amara’s growth as we head into calendar 2022,” Marc Aneed, president of Eat Well Group, said in a statement. 

CEO Jessica Sturzenegger co-founded the profitable business, which now sells its products in more than 1,000 stores, with chef Vicki Johnson in 2016 and relied on the help of freelance consultants, such as a nutritionist

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