50 years ago, corporate greenwashing was well under way

Environmental advertising: A question of integrityScience News, November 27, 1971

A new report published by the Council on Economic Priorities clearly outlines facts showing that much corporate advertising on environmental themes is irrelevant or even deceptive.… A large percentage of the environmental advertising comes from companies that are the worst polluters.


Concerns about “greenwashing,” a term coined in the 1980s to describe the practice of organizations marketing their products as environmentally friendly when they are not, have persisted into the current climate crisis. As more consumers have become environmentally conscious, corporations’ greenwashing tactics have evolved. For instance, some energy companies in the United States have claimed

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