All In The Mind – The Cognitive Errors That Might Hamper Business Decision Making

Small business owners are agile, forward  thinking and technology savvy. That’s what enables them to disrupt markets and run rings round their larger competitors. They seize the day. 

That’s the theory – and it’s one that can be applied, without too much fear of contradiction, to successful, VC-backed tech startups who have disruption coded into their DNA. But does it also apply to all those small and medium sized businesses who are simply getting by month-by-month and trying to turn in a profit?    

Well, accounting software company Xero has just published the results of a survey looking at SMB attitudes to the adoption of new technologies and –

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