On-Trend – Why Modest Fashion Is Both A Trend An Entrepreneurial Opportunity

When Annabel John goes shopping with Muslim family members and friends, not everyone has the same retail experience.  

“When I go to the High Street, I can usually go into a store and find clothes that I like,” she says. “My sisters are Muslim and so are a lot of my friends. Very often they will have to go to seven or eight stories to find just one item.” 

The reason is simple. On-trend fashion and the principle of “modesty” – as adhered to by a great many Muslim women – don’t always sit well together. Even in the case of fashion staples – such as the plain

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