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A few Saturday nights ago, my family and I paid $30 to download Marvel’s Black Widow on its opening weekend.
Along with millions of other households, we watched a Hollywood blockbuster from the comfort of our own home instead of going to a movie theater. Although much has been written about the impact of this groundbreaking premiere for theatrical distribution and the future of movie theaters, it bears even greater significance for customer acquisition and retention.
The incremental costs involved in being able to watch and rewatch first-run movies as part of Disney+ presumably increases our affinity for the service while increasing the
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