7 Lessons From Horror To Improve Your Content Marketing

By Dana Herra

People love a scary story. They get your heart pumping and your adrenaline flowing. They’re hard to put down and even harder to forget. Even if you do close the book or turn off the movie, you keep turning over the story in your mind. That’s the kind of content engagement marketers dream of.

You might not be trying to scare anyone with your marketing content, but cribbing some storytelling techniques from masters of the horror genre can make it more gripping.

Here are some ways to improve your content marketing by engaging your audience like a horror writer.

1. Set the mood

A scary story

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