The alcohol industry is known for being dominated by men. For instance, in 2018, only “4% of C-suite positions in wine and spirits were held by women” and women in the industry continue to face sexual harassment and abuse.
Furthermore, in research for my recent article on Karen Hoskins and her work at Montanya Distillers to make the alcohol industry less of a “boy’s club”, I was told that women in leadership positions frequently have their expertise questioned and people mistake them for someone other than a leadership figure.
Another women founder aiming to shake up this archaic industry is Dr. Nicola Nice, a trained sociologist and brand
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