Companies are always looking for ways to gain an edge over their competition. Higher-quality products, faster results, and lower prices are just a few of the obvious ways to get ahead. But what if everyone started looking to your company for industry expertise instead?
Industry experts aren’t born, they’re made. It takes some online diligence to distinguish yourself from competitors. However, once you do, you can control the message, build trust, and create customer loyalty for your business.
With the right work, any company can become an expert in its industry. Here are a few strategies that will help establish your brand’s expertise.
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