Something curious has happened in the internet security market since Uzair Gadit, co-founder and CEO of PureVPN launched his business in 2007. Back then, Gadit says, the market in which he specialises, providing virtual private networks, was worth less than $100m a year – but customers who used his VPNs could be confident they were protecting around 25% of their online vulnerability simply through this simple precaution. Today, Gadit says, the VPN market is worth more than $3bn, yet a VPN protects around 10% of your online footprint.
This seeming mismatch is explained by the rapid pace at which the online environment has evolved over the past decade. The growth
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