Fashion Is Overselling Circularity And Recycling—But There Is Hope

Since August’s IPCC climate report declared a ‘code red’ for humanity it’s becoming more difficult to write about sustainable fashion. Who wants to read about a recycled plastic sneaker when science is bellowing “decarbonise—NOW!” 

But a covert sustainability barrier has morphed from a decade of (somewhat misguided) sustainable fashion initiatives that warrants examination.  The barrier grew, I contend, from a collective focus on the wrong levers for mitigating climate change.  Before addressing that though, how much greenhouse gas does fashion emit?

Fashion contributes approximately 8% to global emissions, but as population and consumption grow, this figure is expected to increase by 45% come 2030.  Simultaneously, an industry-wide science-based

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