Apurva Batra, 31, built his business, Flexible Pouches, within a a very specialized, millionaire-next-door kind of niche: making attractive, retail-ready packaging for consumer goods at a price that small and midsize brands can afford. He makes the bags that might hold boxed pharmaceuticals or artisanal kale chips, for instance, targeting B2B clients in small and midsized businesses looking for attractive pricing. After founding Flexible Pouches in 2016, he grew it to $1 million in annualized revenue its first year.
By early 2020, with revenue at $3-3.5 million annually, Batra, a former engineer at Chevron in Houston, expanded what was originally a one-man business to three employees—transitioning into a category I
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